AMIRI commissioned photographer and AI artist Gavin Goodman to bring the brand’s Hollywood savoir-faire to life through a striking fusion of photography and AI. AMIRI handbags were photographed in-studio and then seamlessly composited into AI backgrounds, for which Gavin created bespoke textures and atmospheres. By precisely matching lighting and tone, he crafted visuals that are on-brand and richly immersive, reflecting the spirit of the SS25 collection.