Today AML Group launched the #HERdisease campaign for Heart Research UK. Heart disease kills over 23,000 women every year – twice as many as breast cancer. But somehow it’s seen as a man’s disease. This simple, powerful idea turns it into ‘HER disease’, hopefully changing forever the way women think about it – and saving lives as a result. Produced by INK Creative.

The TVC campaign can be seen here: AML Group